The Square Peg Weekly · Issue 002

Find your broadband date before you shop around.

What changed, why it matters and the one action worth taking next.

Monday 14 September 2026 · UK edition

This week in 60 seconds

  1. Contract ending? Your provider must warn you and tell you about its best available tariffs.
  2. Eligible for benefits? Check social tariffs before ordinary deals.
  3. Ready to move? One Touch Switch normally lets the new broadband provider manage the switch.

The one useful move · Broadband

Do not start with a comparison site. Start with your contract date.

An attractive headline price is not useful until you know whether you can leave, what you actually need and what your current provider will offer. Ofcom requires end-of-contract notifications and best-tariff information for residential customers.

What changed

Since 17 January 2025, new broadband, phone and pay-TV contracts cannot use inflation-linked or percentage-based price-rise terms. Any planned in-contract rise must be made clear in pounds and pence before you agree.

Why it matters

The lowest opening price can still become a poor deal. Compare the full contract cost, the speed and service you need, setup charges and every stated rise.

Do this

Find the exact end date and current monthly price. If the term has ended and the service works, ask the provider for its best retention offer once. Then compare if the offer is weak.

Sources checked 14 September 2026: Ofcom end-of-contract rules ↗ · price-rise rules ↗

Worth checking · Social tariffs

Benefits could change the answer.

Ofcom says social tariffs are cheaper broadband and phone packages for people receiving Universal Credit, Pension Credit and some other benefits. Providers use different eligibility rules.

Your move: check Ofcom’s current provider list before comparing ordinary deals. Do not assume you are ineligible.

Check Ofcom’s social-tariff list ↗

Switching · Simpler, with one caution

The new provider normally manages the move.

Under One Touch Switch, residential broadband and landline customers changing network normally contact the new provider. That removes one piece of hassle.

Watch: bundled TV, provider email addresses and other services may still be affected. Confirm them before agreeing.

Read Ofcom’s switching guidance ↗

Square Peg decision guide

The right answer is not always “switch”.

STICK

Good service, fair full cost.

If the package still fits and the full contract cost is competitive, staying avoids needless setup or disruption.

NEGOTIATE

Out of contract, service is good.

Ask for the best retention offer and get it in writing. Compare only if it does not earn your renewal.

WAIT

Still in contract, no strong reason to leave.

Check the exit charge and record the end date. Paying to leave can wipe out a possible saving.

The bottom line

One action this week: find the date.

Write down your broadband contract end date, current monthly price and whether the service is good enough. Those three facts turn shopping around into a decision rather than a guess.

Check my household

General information, not personal financial advice. Prices, contracts and eligibility can change. A possible opportunity is not a verified saving. If essential bills are unaffordable, contact your provider and seek free independent debt guidance before taking on new credit. Square Peg may earn from clearly marked comparison links, but commercial relationships do not determine recommendations.